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MDbizMedia Brings Depth to Marketing Maryland


Agency elevates interactive media strategy with robust business news channel
Introduces New Editor, New Format, New Features

In February 2011, Maryland’s business marketing agency entered the blogosphere with a bang.

After months of considering how to best organize and operate an ‘in-house’ news bureau, we launched MDbizMedia with a dedicated editor, outfitted her with a video camera and tape recorder, and set her off to tell the stories of businesses in Maryland.

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Feds Employ Proven PR Tactic to Promote Parks, Attract Visitors


2012 Fee Free Days Begin this Weekend

Marketing pros have long employed the ‘loss leader’ or product give-away to create brand awareness and generate new customers.  From the candy and cereal samples I regularly receive with my daily newspaper, to the classic “comp” coupon for restaurants or retail stores, free can get you in a business’s door – and get you hooked on their goods or services.

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Maryland’s Digital Ambassador


Rock Star, Preacher, CoachLike a musician serenading his fans; a pastor rallying his congregation; or a coach motivating his team, watching Mario Armstrong deftly move around a packed auditorium at UMBC Sunday evening was both inspirational and motivational.

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Recent Articles

20
Aug

Air Fare America: From Selling the Free State to Launching a New Adventure


Beautifully restored warbird inside “Spitfire” hangar

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25
Oct

Is e-Mail Marketing Dead: Free State Case Study


I don’t know many people today who don’t suffer from information overload.  With the explosion of social media networks, mobile devices, instant messaging and user-generated blogs / vlogs, there’s certainly no shortage of content providers or delivery methods.
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19
Oct

How We Brand Maryland the Epicenter for Cybersecurity


Almost two years have passed since Governor O’Malley unveiled his then nascent “CyberMaryland” strategy to position Maryland at the epicenter for cybersecurity innovation, opportunity and talent.

To the many designations October has come to represent in the US – Arts & Humanities, Breast Cancer Awareness and Italian-American Heritage  months – we can now add “Cybersecurity Awareness” to the litany of commemorations.  Started in 2004 by Department of Homeland Security in cooperation with the National Cyber Security Alliance (NCSA) and the Multi-State Information Sharing and Analysis Center (MS-ISAC), this annual awareness event recognizes our globally interconnected world and promotes the technologies, talent and techniques needed to protect the nation’s digital infrastructure.
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19
Oct

Hundreds Rally in Capitol Hill in Support of Harriet Tubman Historic National Parks


Hundreds, including descendants of Harriet Tubman, gathered in Capitol Hill yesterday to rally in support of legislation that would create historic national parks in Maryland and New York in honor of Harriet Tubman, one of the most recognized leaders behind the Underground Railroad.  If the legislation passes, Maryland officials expect a long-term economic impact of $20 million annually to the State and Maryland’s Eastern Shore.
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19
Oct

Maryland Travel Trends Continue to Improve


As Maryland’s high temperatures begin breaking records, Maryland has broken its own visitation record. Maryland welcomed 32.2 million domestic travelers in 2010, a 10.7 percent increase from 2009 and an 18.3 percent increase from 2007’s 27.2 million visitors, according to a national survey of U.S. travelers conducted by D.K. Shifflet and Associates.
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19
Oct

About Andréa


As Chief Marketing Officer for economic development in the State, I oversee research, public relations, advertising, social media and web marketing, creative services, trade shows and events.

In my time at the post so far, my team and I successfully redesigned and launched a highly interactive web site; created series of award winning e-zines; introduced a multi-platform social media program; conducted nationally recognized cybersecurity research; developed the “MaryLand of Opportunity” advertising campaign; produced series of new business information tools; and implemented an aggressive outreach program including tradeshows, special events and town hall meetings.

Previously, I served as founding COO for the Baltimore Office of Promotion & the Arts and was State Director for U. S. Senator Barbara Mikulski. A Maryland native, I received a BS from the University of Maryland College Park. I have served on a number of boards including the Parks & People Foundation, Police Athletic League and the Governor’s Commission on Service & Volunteerism.

Selling the Free State provides my lessons learned from 25 years promoting people, places and politics.