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Posts from the ‘About’ Category

20
Aug

Air Fare America: From Selling the Free State to Launching a New Adventure


Beautifully restored warbird inside “Spitfire” hangar

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9
Jan

Feds Employ Proven PR Tactic to Promote Parks, Attract Visitors


2012 Fee Free Days Begin this Weekend

Marketing pros have long employed the ‘loss leader’ or product give-away to create brand awareness and generate new customers.  From the candy and cereal samples I regularly receive with my daily newspaper, to the classic “comp” coupon for restaurants or retail stores, free can get you in a business’s door – and get you hooked on their goods or services. Read more

19
Oct

About Andréa


As Chief Marketing Officer for economic development in the State, I oversee research, public relations, advertising, social media and web marketing, creative services, trade shows and events.

In my time at the post so far, my team and I successfully redesigned and launched a highly interactive web site; created series of award winning e-zines; introduced a multi-platform social media program; conducted nationally recognized cybersecurity research; developed the “MaryLand of Opportunity” advertising campaign; produced series of new business information tools; and implemented an aggressive outreach program including tradeshows, special events and town hall meetings.

Previously, I served as founding COO for the Baltimore Office of Promotion & the Arts and was State Director for U. S. Senator Barbara Mikulski. A Maryland native, I received a BS from the University of Maryland College Park. I have served on a number of boards including the Parks & People Foundation, Police Athletic League and the Governor’s Commission on Service & Volunteerism.

Selling the Free State provides my lessons learned from 25 years promoting people, places and politics.