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25
Oct

Is e-Mail Marketing Dead: Free State Case Study


I don’t know many people today who don’t suffer from information overload.  With the explosion of social media networks, mobile devices, instant messaging and user-generated blogs / vlogs, there’s certainly no shortage of content providers or delivery methods.
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19
Oct

How We Brand Maryland the Epicenter for Cybersecurity


Almost two years have passed since Governor O’Malley unveiled his then nascent “CyberMaryland” strategy to position Maryland at the epicenter for cybersecurity innovation, opportunity and talent.

To the many designations October has come to represent in the US – Arts & Humanities, Breast Cancer Awareness and Italian-American Heritage  months – we can now add “Cybersecurity Awareness” to the litany of commemorations.  Started in 2004 by Department of Homeland Security in cooperation with the National Cyber Security Alliance (NCSA) and the Multi-State Information Sharing and Analysis Center (MS-ISAC), this annual awareness event recognizes our globally interconnected world and promotes the technologies, talent and techniques needed to protect the nation’s digital infrastructure.
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19
Oct

Hundreds Rally in Capitol Hill in Support of Harriet Tubman Historic National Parks


Hundreds, including descendants of Harriet Tubman, gathered in Capitol Hill yesterday to rally in support of legislation that would create historic national parks in Maryland and New York in honor of Harriet Tubman, one of the most recognized leaders behind the Underground Railroad.  If the legislation passes, Maryland officials expect a long-term economic impact of $20 million annually to the State and Maryland’s Eastern Shore.
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19
Oct

Maryland Travel Trends Continue to Improve


As Maryland’s high temperatures begin breaking records, Maryland has broken its own visitation record. Maryland welcomed 32.2 million domestic travelers in 2010, a 10.7 percent increase from 2009 and an 18.3 percent increase from 2007’s 27.2 million visitors, according to a national survey of U.S. travelers conducted by D.K. Shifflet and Associates.
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19
Oct

About Andréa


As Chief Marketing Officer for economic development in the State, I oversee research, public relations, advertising, social media and web marketing, creative services, trade shows and events.

In my time at the post so far, my team and I successfully redesigned and launched a highly interactive web site; created series of award winning e-zines; introduced a multi-platform social media program; conducted nationally recognized cybersecurity research; developed the “MaryLand of Opportunity” advertising campaign; produced series of new business information tools; and implemented an aggressive outreach program including tradeshows, special events and town hall meetings.

Previously, I served as founding COO for the Baltimore Office of Promotion & the Arts and was State Director for U. S. Senator Barbara Mikulski. A Maryland native, I received a BS from the University of Maryland College Park. I have served on a number of boards including the Parks & People Foundation, Police Athletic League and the Governor’s Commission on Service & Volunteerism.

Selling the Free State provides my lessons learned from 25 years promoting people, places and politics.