Skip to content

Archive for

9
Jan

Feds Employ Proven PR Tactic to Promote Parks, Attract Visitors


2012 Fee Free Days Begin this Weekend

Marketing pros have long employed the ‘loss leader’ or product give-away to create brand awareness and generate new customers.  From the candy and cereal samples I regularly receive with my daily newspaper, to the classic “comp” coupon for restaurants or retail stores, free can get you in a business’s door – and get you hooked on their goods or services. Read more