Skip to content

Archive for


Feds Employ Proven PR Tactic to Promote Parks, Attract Visitors

2012 Fee Free Days Begin this Weekend

Marketing pros have long employed the ‘loss leader’ or product give-away to create brand awareness and generate new customers.  From the candy and cereal samples I regularly receive with my daily newspaper, to the classic “comp” coupon for restaurants or retail stores, free can get you in a business’s door – and get you hooked on their goods or services. Read more