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February 9, 2012

MDbizMedia Brings Depth to Marketing Maryland

by Andrea Vernot

Agency elevates interactive media strategy with robust business news channel
Introduces New Editor, New Format, New Features

In February 2011, Maryland’s business marketing agency entered the blogosphere with a bang.

After months of considering how to best organize and operate an ‘in-house’ news bureau, we launched MDbizMedia with a dedicated editor, outfitted her with a video camera and tape recorder, and set her off to tell the stories of businesses in Maryland.

From ground-breakings and expansions to in-depth interviews with entrepreneurs and corporate executives, we set out to make MDbizMedia a source of original content, breaking news and reliable perspectives from subject matter experts. Based at the Agency’s Baltimore office – but reporting regularly from the road – the Marketing-Communications team applied journalistic principles and practices to model MDbizMedia on the rapidly expanding number of interactive channels launching daily.

In less than a year, MDbizMedia has become a trusted news resource for the business community and a respected information source for both print and online media, including the Gazette of Politics and Business, the Star Democrat and others.

As we prepare to enter our second year – rolling out new features, expanding content and transitioning editorial duties to veteran reporter and incoming managing editor Nick Sohr – I wanted to take the opportunity to update our readers on the popular blog’s inaugural year and share our plans for expanded news and features.

MDbizMedia Origins

MDbizMedia was inspired by the rise in hyperlocal journalism with its bands of “citizen” journalists and emerging community-centric news outlets like Patch.com which debuted in December 2007. In developing the conceptual framework for content and contributors, one of the professionals we consulted was Scott Broom, a veteran Baltimore/DC broadcast journalist and early advocate and practitioner of “backpack journalism.” Featured in a standing exhibit at the Newseum in DC, Scott underscored the importance of social media to provide interactive journalists with the fodder for reporting, editing and producing stories as a “one-man band.”

MDbizMedia Accomplishments

What’s Next for MDbizMedia

As we begin our second year, MDbizMedia is debuting a new look, designed in-house, to make multiple featured stories, photos and videos more engaging, eye-catching and prominent whether viewed on desk top or tablet.

We are delighted to welcome new Managing Editor Nick Sohr on February 13. A University of Maryland graduate and seasoned reporter, Nick comes to us from The Daily Record, where he spent more than two years covering state government, economic development and the General Assembly session.

In the spring, we’ll introduce a new feature highlighting key economic research and examining employment and industry trends. Posts will be curated by Senior Manager of Research and Information, Jim Palma and connect the State’s research resources to Maryland’s business community and citizens.

MDbizMedia was built to encourage connections with businesses in Maryland.  While the first year far surpassed our anticipated goals, it will only continue to be meaningful and relevant if it reflects your interests. We invite you to comment on stories, share your opinions, suggest topics or add events to the MDbizCalendar.  With your continued participation and our expanded content – MDbizMedia’s second year holds event greater promise to grow as a dependable source of business news and information.

Since its inception, MDbizMedia has been managed by professional editors and writers. Beginning with inaugural news director Christine Hansen – a former business journalist – and continuing with veteran reporter Nick Sohr, the blog is built on a foundation of journalistic integrity and style, serving as a trusted source for traditional and social media. As MDbizMedia continues to evolve, Managing Editor Nick Sohr will be looking to break more business news and tell the stories of the innovative, groundbreaking companies that call Maryland home.


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